Genre

As we have learned throughout the past 2 years that genre in any media product is a very important aspect in informing the audience and conveying what they think of the product. Therefore we have discussed the trailers in terms of genre and how each type of genre has certain conventions in order to be successful in attracting the target audience. For example a romantic trailer won't have a dark and gloomy setting where a as a thriller or horror film will. The genre therefore sets the mood and setting to the audience and is the result of attracting them to watch further. As we have discussed we are having a horror/thriller trailer and need to establish the conventions in getting the target audience to be attracted the film.

Within the research I have found some of these being; the use of black screen with white titles, red background to emphasise blood and danger, a slow pace to the trailer start and a very fast pace towards the end, screams and gloomy sounds.  In terms of miss en scene clothing is dark and no colours are used, there props which are dangerous and cause fear such as knives, the setting is often isolated and i terms of editing black and white is often used.