Audience

Today's lesson we discussed and looked at audiences. The majority of audiences are described broadly by demographics such as concrete ideas, information that can be found; class, gender, age and geography and psychographics such as needs and desires. The market of audiences is usaul divded into a number of different types such as the genre in terms of soap addicts and C4 viewers, mass audiences and niche audiences who are profitable for advertising.

This idea of audience needs to be looked into for our trailer in order to know what sort of conventions and ideas the target audiences.  Me and Beth have been discussing the audience in which we will target for our trailer which is teenagers between the age of 15-18. This is because it is a target audience in which we feel has been successful with a number of recent films such as paranormal activity which is a very popular low budget film. This is the sort of approach we need to take with our project. We also have the advantage of being int his age range ourselves meaning we can connect with the trailer and have a number of people look at it when we need real target audience feedback. Me and Beth also feel that in our AS project we had a much lower target audience being a 12A and therefore we want to extend out skills and experience by producing a trailer for   much higher certificate of target audience.