Evaluation: How effective is the combination of your main product and ancillary texts?

In terms of the trailer and the print products I think the effectiveness of them combining is at a very good level. Firstly the use of the main character within the trailer has been used between the poster and the magazine cover as the main image, which will immediately allow the audience to link these to the trailer. Also along the way we decided to make use of the titles in the trailer and use them in the magazine and poster; the use of the Deranged in the trailer is the same font used in the magazine. The poster also links further to the trailer in terms of the image used as it is from the trailer. The forest scene in the trailer has a slow motion effect and a blur to the camera work; this is the exact image used for the poster making it even more effective as a real media product in which the audience will immediately recognise.

 The use of white to red of change in text of the trailer is also effective in linking with the colours used in the poster and especially the magazine. 

The trailer and print products also make use again of the same colour scheme convention of red, black and white used in horror films. This again makes the package as a whole very effective in attracting the audience in terms of them remembering the trailer and print through the colours. The trailer and poster also make uses of the same tagline which we found in research was one of the main conventions of a poster and magazine. We decided to add this to the trailer in order to form a follow of the ancillary text and the main product. I feel that these work well together and the use of an scene as an image for the poster along with the effect of black and white challenges the conventions of real media products as it forms a sense of mystery in which we want to appear in order for the audience to form their own opinion on the issue we are trying to portray; whether a Childs behaviour is justified in certain circumstances such as killing others when your parents have passed away in this case. This is the general message we wanted to portray and this can be seen as a mystery film from the editing used in the poster and magazine.

Audience Feedback

In terms of audience feedback we found that a lot of people liked the aspect of using the main character and this worked well for them to release it was for the trailer. They especially considered the poster as the typical ancillary product of a trailer with the use of scene from the trailer to as the image. I will look into this more in the audience feedback but a number of people said the slow motion edit used in the trailer at this scene immediately made them think of the poster which I feel is a very effective approach in linking the print products and the trailer. I think the linking of this meant it was an efficient approach and would in real life be a successful campaign in order to attract audiences to watch the film and also be reminded of it throughout the print products.